所要设计的营销策略是定位策略的层次。在这里，蓝领家庭被描绘出来。他们需要强调工人阶级的生活方式。这种生活方式的成员为他们的生活方式和传统感到自豪。他们想要一种能帮助他们维持生活方式的产品，一种不仅仅是营销噱头的产品。人口中的老年人了解许多营销策略。发展利基市场的关键是注重产品的质量。在提供服务的基础上，提升品牌的信誉。这是吸引人口中的高级成员的策略(McDaniel, Lamb and Hair, 2011)。近年来有机食品的消费量有了显著的增长。市场总消费有所增加。这是由于他们选择了分组。肉类消费在人口中也有所增加。这导致了心血管疾病和肥胖的增加。人们会愿意购买有机产品来帮助他们保持健康。
The marketing strategy that would be devised is the level of positioning strategy. In this, the blue-collar families are portrayed. They need to emphasize the working-class lifestyle. The members of this lifestyle are proud of their lifestyle and their heritage. They want a product that would help them maintain their lifestyle and a product that is not a mere marketing stunt. The seniors in the population are aware of many of the marketing strategies. The key to develop a niche marketing base is to focus on the quality of the product. Based on the service delivery, the credibility of the brand will improve. This is the strategy to draw in the senior members of the population (McDaniel, Lamb and Hair, 2011). Organic food has experienced significant growth in consumption in the recent years. The total market consumption has increase. This is owing to their choice of subgrouping. Consumption of meat has also increased in the population. This has caused an increase in cardio vascular disease and obesity. The people will be willing to buy organic products that would help them in maintaining their health conditions.
Branding Strategy and Issues
Integrated Marketing Communication
The four components of the food marketing are called as the four P of the marketing mix.