IT plays a key role in the growth and sustainability of Amazon. Major revenues arrive from the technologies used and distributed to the customers. For the internet activity, Amazon has created an information system that will be used by the internet stakeholders to pull the attraction of end users and also make the purchase easier. The shopping process is effectively handled with the help of transaction processing system. This system effectively simplifies the purchase process and also gives the confidence to the customers that their details are confidential. This builds the trust between the two ends and sales rate proliferate (Kimble and Bourdon, 2013).
An important area where IT has well performed is the supply chain management. While the stakeholders are already being managed with ERP system, the customers are properly maintained and routed with the CRM system. The smart innovation of Amazon has made it possible to manage inventory and also establish quality customer relations. The e-CRM procedure followed by Amazon enables the customer to manage wishlist, review products, retain customers and enrich the loyalty altogether.
The relationship between IT and Amazon is way too strong and efficient. Be it drone delivery system or any other product of Amazon, it not only delivers cutting edge technology but also revolutionizes and delivers what the customer needs (Kimble and Bourdon, 2013). This is a way by which it has displayed the product leadership in the market. It is observed that Amazon has an advanced inventory system, one click purchase, e-CRM and interactive searching system that seem to show a good application of IT and also insist the need for better awareness among stakeholders to operate the same.
The paper on Amazon’s current business situation and the strategies followed has clearly highlighted that the brand has gained good recognition in the market. With its correct range of information systems in the company, it has become possible for them to drive the supply chain and customers on the right track. The path towards digital network has mainly enabled the company to gain competitive advantage and also manage the enterprise resources in respective functional manner. The only concern is the turnover rate of employee which has to be managed and this can add profits to Amazon.