Hence, the first change I will make into the plan is to undertake the Porter’s five force analysis and PESTLE analysis will be conducted. The Porter’s five force model will allow me the insight about the industry wide and organizational level strategic development. Therefore, the five force analysis will provide the comprehensive view on the threat of new entrants, threat of substitutes, bargaining power of customers, bargaining power of suppliers and industry rivalry. The analysis of these aspects is critical for development of the marketing plan in accordance to both internal and external environment. Apart from this, I will undertake the PESTLE analysis that will provide with the industry level information about the political, economic, social, technological, legislative and environmental factors.
These factors can effectively assist in shaping the marketing efforts for the small organization with consideration to the marketing mix entailing product, price, place and promotion. It will allow determining the decisions related to the product to meet the needs of the customer as identified from the customer analysis and it will allow development of the strategies that can enable competitive advantage. I have identified this from the review of theories that development of product differentiation or cost leadership strategies for the marketing plan based on small organization will allow the promotion to take place on social media. This will result in addressing the operating region to reach out maximum number of potential customers without expending similar costs as traditional marketing channels.