代寫-波特的五力模型的營銷戰略分析

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01/01/2020

代寫-波特的五力模型的營銷戰略分析。波特的五力模型將使我對行業范圍和組織層面的戰略發展有深入的了解。因此,五力分析將為新進入者的威脅、替代品的威脅、顧客的議價能力、供應商的議價能力和行業競爭提供一個全面的視角。這些方面的分析對於根據內部和外部環境制定營銷計劃至關重要。除此之外,我還將對政治、經濟、社會、技術、立法和環境因素進行行業層面的信息分析。接下來論文范文代寫-波特的五力模型的營銷戰略分析如下:

Hence, the first change I will make into the plan is to undertake the Porter’s five force analysis and PESTLE analysis will be conducted. The Porter’s five force model will allow me the insight about the industry wide and organizational level strategic development. Therefore, the five force analysis will provide the comprehensive view on the threat of new entrants, threat of substitutes, bargaining power of customers, bargaining power of suppliers and industry rivalry. The analysis of these aspects is critical for development of the marketing plan in accordance to both internal and external environment. Apart from this, I will undertake the PESTLE analysis that will provide with the industry level information about the political, economic, social, technological, legislative and environmental factors.

These factors can effectively assist in shaping the marketing efforts for the small organization with consideration to the marketing mix entailing product, price, place and promotion. It will allow determining the decisions related to the product to meet the needs of the customer as identified from the customer analysis and it will allow development of the strategies that can enable competitive advantage. I have identified this from the review of theories that development of product differentiation or cost leadership strategies for the marketing plan based on small organization will allow the promotion to take place on social media. This will result in addressing the operating region to reach out maximum number of potential customers without expending similar costs as traditional marketing channels.

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