E-commerce has a number of benefits for the consumers. It is because of the benefits of the e-commerce sales that it has expanded in almost all the countries across the spectrum. The main benefits of e-commerce have been elucidated in detail in the following. For the consumers, they can overcome the geographical limitation. The consumers are provided with products across the spectrum that they can access. This increases the potential of the service marketing and the quality of the products. This is the most important benefit for the consumers. Since the operational costs of the company are low, the consumers are provided with a range of products that are lower in costs in many cases. This is the tangible positive that benefits the consumers and the business (Bendoly et al., 2005).
Consumers need not search in traditional stores for the product of their choice. They can easily locate their product and ensure that they gain the product easily through the ease of their homes. This eliminates the travel time and cost required for travel for the consumers. There has been a huge volume of many shopping sites. This enables the consumers to compare the product and the service marketing. This enables the company to gain deals or bargains. The consumer provides abundant information about the product. They have more knowledge about the product reviews of the products. The company and the consumer can have targeted communication. The consumer voices are heard by the management. Search engine optimisation allows the consumers to ensure that the products are easily accessible to the consumers. The businesses also easily target the consumer to have access to the products. There is also increase in affiliate marketing and the referral marketing owing to the e-commerce. The number of loyalty programs and keeping tabs on the consumers that enable the consumers to gain a number of value added products for their services (Bendoly et al., 2005).