代写-独立酒店与连锁酒店的比较分析

代写-独立酒店与连锁酒店的比较分析。无论趋势如何变化,无论遇到什么障碍,独立酒店都应该关注客人,以提供增强的个性化体验。他们应该与当地的服务机构合作,提供更好的自然体验,捕捉一个地区、城镇或社区的精髓。虽然连锁酒店是独立酒店的主要竞争对手,但一些游客对标准化的独特优惠有不同的感觉。独立酒店有真正的机会来区分其独特的属性和客户服务(O’neill & Kim, 2009)。他们可以根据自己的喜好来满足游客的需求,而不是在所有的国际市场上遵循相同的方法和文化。独立酒店在品牌、定价、折扣和营销方面有明显的经营自由度。没有任何特定的品牌标准是一种解放。他们的营销团队可以自由地快速尝试各种挑战,同时根据需要的更改策略设置自主权。接下来论文范文代写-独立酒店与连锁酒店的比较分析如下:

No matter how the trend moves and what barriers come, independent hotels should stay focused on guests for delivering an experience of enhanced personalization (Assaf et al., 2010). They should come in partnership with local services for providing a better natural experience, and capturing the essence of a region, town, or a neighborhood. Though chain hotels present major competition for independent hotels, some visitors have different sense of standardized unique offers. Independent hotels have the genuine opportunity of distinguishing between its unique properties and customer services (O’Neill & Kim, 2009). They have the option to fulfill the demands of visitors as per their preference rather than following the same approach and culture in all international markets. There is an evident freedom of operations for independent hotels in terms of branding, pricing, discounting, and marketing. It is quite liberating to not have any specific standard of brand. Their marketing teams have the freedom of trying out various challenges quickly while setting autonomy as per the required change strategy.

The conclusion will be provided based upon the findings as well as the analysis being conducted in the paper. The discussion will help in acknowledging the side of debate that is best supported through arguments. Based on the overall discussion and analysis, it can be concluded that independent hotels are better than chain hotels. The overall literature review was presented in reference of six articles and based on this analysis, specific conclusions can be drafted.

In a highly competitive environment, the approach of chain hotels provides significant opportunities for controlling costs and harnessing strengths. This is supported by factors like short period of diffusing innovation and migrating ideas globally due to the rapid evolution of social media and telecommunications. As a result, the global industry has started to shrink swiftly and create significant business opportunities for international growth. Individuals across the globe have started sharing same ideas and information while developing similar preferences for the respective services and products. Under such a trendy environment, growth by applying the strategy of chain hotels has prudence for business organizations (O’Neill & Mattila, 2010). It is worth noting that the concept of chain hotels will trend tremendously in the future.

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