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01/11/2019

本文主要讲述竞争分析,竞争分析是企业不可分割的一部分。分析现有的和即将到来的市场竞争,为竞争对手的工作,他们的业务战略,组织的基础设施,以及组织的外部和内部环境的对比提供了可能的见解。竞争对手分析为制定组织的未来计划提供了元素,重点是利用各种因素在市场中保持不受干扰,同时提高收入(Eberhard & Craig, 2013)。本篇代写文章由英国论文通AssignmentPass辅导网整理,供大家参考阅读。

Competitive analysis is an inseparable facet of business. Analyzing the existing and upcoming competition in the market gives probable insights into the working of competitors, their business strategies, organizational infrastructure and contrasts between external and internal environments of the organization. Competitor analysis provides the elements for crafting the future plan of an organization with focus on utilizing various factors for staying undisturbed in the market and enhancing revenues at the same time (Eberhard & Craig, 2013).
Tesco Plc had a credible name in the world of retail marketing since many years. As an executive manager of Swann Retail Chains, this report has been prepared after a competitor analysis on Tesco Plc. The primary process implemented for this report is SWOT analysis. Considered as the most preferred choice to find out the market performance of a company, SWOT analysis focuses on certain factors of an organization such as internal and external factors (Elliott & Soo, 2013).
After completing the competitor analysis report, it can be concluded that Tesco Plc faces considerable threats from the depleting leadership quality among top management personnel in the firm as well the enhanced finances of competing firms. The demographic changes have a substantial impact on the prospects of setting up new stores. Changes in consumer behavior as well as product appreciation are the foremost demographic changes which inhibit the prospects of setting up a supermarket or retail chain.
Competition is also a major concern for firms aspiring to set camp in UK retail sector. Since the magnitude of business of Tesco Plc is colossal, it can focus on price reduction strategies which cannot be tried easily with an emerging firm. The probable exit of UK from the Euro Zone may affect organizations in any manner possible. The operations of Tesco Plc have rendered substantial profits till now. However, the significant factor to be kept in notice is the scope for expansion which can be facilitated only by competitor analysis.
As an executive manager of Swann Retail Chain, this report is conclusively drawn from the observations in SWOT analysis of Tesco Plc, one of the major players in the food retail sector of UK. The report has focused on the major strengths, weaknesses, opportunities and threats to the organization as well as other pertinent factors such as political risks, demographic fluctuations, prospects of expansion in overseas markets and available opportunities in emerging markets. With the help of this report, conclusive decisions and strategies can be formulated which can promote Swann Retail Chain to establish itself in the UK.

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