司机来说，优步是一种收入流，可以让职业司机赚更多的钱，因为他们把市中心变成了利润。优步的平台使用热地图和算法来估计一些潜在用户可能在某个特定地区的情况。然后，这就与城市里的几位司机保持了一致。优步拥有分析重要统计数据的能力，比如智能手机应用程序的开放时间，来衡量出租车的需求和供应(Schneider 2015)。因此，等待用户的时间会更短，而驱动程序的效率也会得到提高。优步必须考虑降低垂直碎片的水平，因为众所周知，它与司机有直接的联系。这将有助于在城市中获得市场份额的同时，在横向层面上整合该行业。该公司还应加大努力，编制有关乘客和司机行为的广泛数据库。这些数据将对Uber的市场制定和定价功能至关重要，同时确保整合一个碎片化的行业(Sun和Edara 2015年)。通过这些发展，优步的公司将确保优步遵守法律法规，同时在推进公共目标和目标方面发挥重要作用。这将有助于该公司在更大范围内提升其在全球市场的增长。
In addition, there is no exchange of cash in Uber as to sign up for an account; there is a requirement to provide information of credit card. By the end of the ride, the user is imposed with electronical charge and immediately an e- mail is sent for the receipt, providing details about the transaction and the trip. As stated by the management authorities of Uber, the business has been pushing the limits in the transportation sector for creating an enjoyable, efficient and simple experience of car servicing (Geradin 2015). For the driver, Uber is a stream of revenue that allows the professional drivers for making more money as they turn the form of downtown as profits. The platform of Uber uses heat maps and algorithms for estimating how a number of potential users may turn out to be in a specific area. This then comes in alignment with several present drivers across the city. Uber holds the ability of analysing significant statistics such as the number of time there is opening of smartphone application for gauging the demand and supply for taxis (Schneider 2015). Due to this, there is a shorter period of waiting for the users, while the efficiency of drivers can be enhanced as well. Uber must consider reducing the level of vertical fragmentation as it is known to be having a direct relationship of contract with the drivers. This will help to integrate the sector in horizontal dimensions while gaining share of market in the city. The company should also increase its efforts to compile wide database of rider and driver behaviour. Such data will be crucial for the market making and price setting functions of Uber, while ensuring to compile a fragmented sector (Sun and Edara 2015). By these developments, the company of Uber will be ensuring that Uber is in compliance with legal regulation, while playing a significant role in the advancement of public goals and objectives. This will help the company to enhance its growth in the global market with higher scope of success.