Koninklijke Philips is a Dutch technology company that is headquartered in Amsterdam. It focuses on healthcare, consumer electronics and lighting. The company was founded in Eindhoven 1891. The company is organized into three divisions (Bartlett, 2001). They are Philips Consumer lifestyle, Philips Healthcare and Philips Lighting. In 2012, Philips Company was considered to have had the largest manufacturer of lighting. It is a world-renowned brand that has managed to survive for more than 2 centuries. On the other hand, Matsushita Electric had also grown. Matsushita Electric Industrial Co., Ltd is a Japanese company that is headquartered in Kadoma, Osaka in Japan. The company was founded in 1918 and it is considered to be the leading producer of light bulb socket. The company is considered to be the largest Japanese electronics producer that was alongside Sony, Canon. Added to this, the company also offers non-electronic products that serve as home renovation services. They have a primary listing in Tokyo Stock Exchange. This company is known as Panasonic Company in the current times. This company was able to develop a business model that it rivalled and succeeded with Philips Company. There were interesting competencies that each of these companies had built over time. These distinctive competencies that were developed by the companies need to be probed as it provides interesting insights as to how they were able to sustain in the consumer markets.