In the tourism sector, the companies need to have a specific branding strategy to entice their consumers and make them loyal patrons for their brand. The accelerated development of technology leads the people to continually change the way they use electronics and Internet tools. The world companies are competing for the same consumer base. It is imperative for the businesses to have comprehensive knowledge. In this paradigm, there is a need for recent research to develop the variables that are mandatory to sustain the current competition.
This is the reason for undertaking this research. 37% of the senior in the population have started to use their smartphone more (Ho et al., 2015; Garau, 2014). The conventional ideology has dramatically changed in the current times (Chang, 2014). The people are now more attuned to use the latest technology (O’Regan and Chang, 2015; Hahn, 2014; Gardiner, 2016; Tussyadiah and Wang, 2016). To sustain the businesses, it needs to ensure that they are maintained in the process.
Current trends in each demography are changing at a steady pace. It is imperative for the companies to understand these nuanced implications. This will be the main focus of the research.
The aim of the research would be to find appropriate means of communication in mobile devices to connect with audiences from each demography
The research question that would be probed is how to address the requirement of each potential consumer by using the latest digital tools?
The research objectives would be
Understanding the current trends in technology that is related to tourism.
Identifying the gaps in the current methods of communication.
Creating innovative business marketing models to connect with the consumers from different demography.
Finding ways to create newer communication model and causing paradigm shift towards newer marketing models.
The research method that would be used is secondary research. A lot of quantitative data and interpretation would be used for this research. The research information that would be used will be within the past 5 years. There is a need in this research to understand the trends in each demography. Given the time and resource availability, the most appropriate research ideology is using secondary data. There can be greater collation of information and in-depth analysis that can be made from the collated data. The data will be obtained from reputable sources and peer reviewed journals.
All ethical considerations of consent and researcher bias will be addressed in the research analysis.