The advertisement of Heineken has a significant impact on the consumers and viewers in a number of different ways. There is correlation regarding the awareness of product brand with decisions that are more frequent for purchasing the products and exposing the advertisements. These hold the tendency of improving attitudes among the brand. In addition, there is increased consumption of alcohol corresponding to the advertisement (Brown, 2015a). Thus, advertisement will affect both the habits of purchases and attitudes. There is a significant impact on the way there is interpretation of people, while perceiving it. The advertisement of beer appears to induce affective positive responses, with the tendency of being highly likeable that causes the viewer for being more receptive towards the specific ad. The advertisement appears to be specifically effective across the youth population, increasing the chances that there will be occurrence of alcohol consumption, while increasing the level of alcohol consumed by the youth population (Stuhlfaut and Windels, 2015). Thus, the advertisement of alcohol is in connection with the increased consumption of alcohol, even in individuals underage. In the specific sense, commercials of beer actually tend to be encouraging the responsible habits of drinking among the consumer. Texts cannot be successful in the achievement of independent meaning for advertising other texts, and ensuring the utilization of intertextuality in a number of ways.