TEI是一家成立于1985年的合资公司。它是基于与土耳其航空航天工业、土耳其武装部队、土耳其航空工程师和通用电气公司(美国)的伙伴关系联盟而成立的。公司的核心目标是为航空公司的发动机总成开发发动机零部件。营销的相关方面,消费者的支持和研发也是主要的切线,公司地址(Ateş& Duman杜马兹,2011)。公司在过去的表现中赢得了赞誉。公司的愿景是“成为全球的主要制造商,高质量和竞争力的飞机引擎”和使命是一个永久的公司在未来,以确保食物(Ateş& Duman杜马兹,2011)。该公司面临的问题是航空业普遍面临的问题，例如高水平的竞争、燃油价格的上涨、公众对航空公司不关心公众的担忧。这种负面的公众形象也影响了这家公司。为了与人们建立融洽的关系，公司采取了几项措施来维持市场。
TEI is a joint-venture company originally founded in 1985. It was formed based on the partnership alliance with the TUSAS Turkish Aerospace industry, Turkish Armed forces, Turkish Aeronautical engineer and General Electric Company (USA). The core objective of the company is to develop engine parts for the engine assembly of the airlines. The related aspects of marketing, consumer support and Research & development are also the main tangents that the company addresses (Durmaz, Ateş & Duman, 2011). The company has won accolades for its performance in the past. The vision of the company is “being the main manufacturer of a worldwide, high quality and competitive aircraft engine” and the mission is to be a permanent company in the future to ensure sustenance (Durmaz, Ateş & Duman, 2011). The issue faced by the company is the issue faced by the airline sector in general, such as the high levels of competition, increase in fuel prices, general public apprehension that airlines industry do not care about the public. This negative public imagery affected this company as well. In order to build rapport with the people the company undertook several steps to sustain in the markets.