Tourism policy in Germany does not intervene within areas where solutions cannot be found through the industry system alone. The industry consists of know how’s and the required momentum resulting into innovation is also known by the sector (Sundbo et al, 2014). The tourism industry is left on its own by the federal government for example in activities of marketing involving international tourism, which is specifically an area with highest needs as regard to innovation. The board of tourists is subsidized however through the government, as it is regarded as an essential tool for small and medium size organizations promotion. However, the federal government does not result in influencing the Tourism board work. The Germany’s federal structure is that it restricts the central government’s role and allows the sector to follow the principle of subsidiary. This makes perfect perspective (Hansen, 2011). It has to be the North Rhine Westphalia federal state and not the central government’s role which is present in Berlin remotely to determine the best manner by which Ruhr area of Germany’s industrial heritage can be used.
The significance of innovation has been long underestimated within the activities of service. On the contrary, innovation of radical nature is essential for growth in sectors of manufacturing, services innovation, tourism innovation, capital scarcity and secondary scarcity etc. and for such reasons, they have been removed from the interest and action of the government. It is quiet intriguing to acknowledge that the changed discourse with new information and technology communication emergence has been particularly influential in the tourism realm (Sipe and Testa, 2009). There are new production modes disseminations and these results in shock waves for organizations along with adjustments in marketing which have been subjected much research focus. Still, the problems involved within tourism innovation do not have confinement to revolution of data and several similar questions persist. Therefore a need for innovation oriented tourism policy is evident. However the issue is that even though the need is recognized, the right path towards such a policy is still blurry.
So in perspective of such restrictions, it is evident that the tourism policy of the nation offers innovation to foster at its best. This further illustrates that there is also much role to play with regard to innovation oriented tourism policy across nations.