The individual in the society are made to interact with the companies in this paradigm the social structure, human perspectives and technology that is available play an important role in the delivering of the projects. Hence the companies can be divided into technical, social system and the individual person within the company. The decision-making framework is based on the ways in which these three elements are made to work in cohesion. Added to this schema, there are the macro environmental factors. That needs to be considered. These factors are the changing consumer requirement, values in the society and the paradigm shift in some of the political ideologies of the people.
There need to be a comprehensive system where all the employees in the company and the stakeholders of the company are treated fairly in the decision-making process. The company is bound by these boundaries. They need to create an innovative solution where they can address the needs of the company and also gain the persona of maintaining ethical boundaries. The decision making of the company is influenced by these factors. The company needs to be aware of the actors who are involved and they must create heuristics where all the people in the company are benefitted from the changes that have been described by the company. The flow of operation in the company needs to be based on cohesion and the control design must be manoeuvred to meet the business requirements of the situation.
When working in a local café joint, the company had little resources to compete with the established franchises such as Starbucks. To overcome this issue, the company tried to create an innovative viral campaign in Facebook. The marketing communication that was done by the company to reach out to the people was a combination of targeting the emotion of the people. The company marketed itself as a small-scale business where the profits would go towards growing of the society. All the stakeholders of the company including the employees were invested in this venture. They felt that the company must survive in order to compete with the name brands. This objective helped the company to increase its profits and leverage its presence in the markets.