The concept of sustainable tourism is generally regarded as the process of touring or visiting places around the world with an aim to create a positive impact on not only the society and economy but also the environment. It should be noted that the development of sustainable tourism has gained popularity in the recent years mainly due to the rise in the frequency level of air travelers in the world. It must be observed that aviation industries are one of the hottest listed industries who are blamed for the development of the high level of carbon emission in the atmosphere.
According to the reports generated from the environmental report, it was observed that airlines industries account for the generation of more than 55% of carbon emission in the environment. The various stakeholders associated with the development of sustainable tourism development are Government, Local Communities and Non-Government organizations. These government bodies play an active role in not only deciding the number of visitors visiting any particular places in their respective countries but also restricts airline companies to the number of air flights movement within or outside the country. The government closely monitors and calculates the carbon emission occurring within the country. Similarly, local communities and non-government organizations are considered to be those types of stakeholders whose main purpose is to promote and develop sustainable tourism within the country.
These organizations help to restrict the increase of carbon emission that is generated due to a large number of tourists visiting famous places within the country. Similarly, the funds generated through sustainable tourism are effectively used by these stakeholders in developing and promoting greenhouse effects in the country. Therefore, it becomes significantly important for countries like the United Kingdom to focus on promoting sustainable tourism with an aim to minimize the development of carbon emission from the frequency of air flights operating within the country. The importance of sustainable tourism development in terms of carbon reduction projects has become one of the most controversial and addictive topics for researchers around the world. It has been observed in one of the reports published in Guardian that tourism industry is one of the fastest growing industries in the UK and contributes around 5% of the total emission in the atmosphere.
It has been speculated that the demand for air travel is likely to double by 2050 in the UK and the forecasted increase in the carbon emission rate is likely to increase from 33.3 MtCO2 in 2017 to 47 MtCO2 by 2050 (Hammond, 2013). Therefore, the enhancement in the development of sustainable tourism would probably help the airline companies like Virgin Atlantic and others to focus on minimizing the rate of carbon emission through properly educating customers about its effect on the environment.