The retail market in Australia is showing no signs of slowing down and is active in terms of clothing, footwear, textiles, etc. The retail shops are continuing to outperform by focusing on launching the new design and on- trends of prints and course such as neon, and nude base colors. The suitable styles and performances material both in fabrics and footwear items are expanding the options and varieties in western party wear and scale settings. Moreover, the fashion retailers are expanding their business and opening their outlets outside Australia in an effort that will boost the sales of the retail market.
The customer gets the products through different sources like physical stores, outlets of different brands, shop of the local vendors, branded retail houses built in the shopping malls and online retail shops like Myntra, Jabong, eBay, Amazon, etc.
The customers will be retained by spreading awareness by using PR tactics and referral networks. In addition, the sales representative staff will observe the purchasing pattern of women customer by reviewing top fashion magazines, local papers, or travel guides. In this way, the company will be able to locate the presence of target customers easily.
The company Pink Dresser has products which cater from middle class to niche level of customers segments as a result. The pricing of the items will be moderately high. Therefore, customers from elite class and society will the ones who would like to purchase the products from the stores which have a unique design with latest trends and brand names (Carter, 2014).About 55% of the customers in the customer segment would purchase from Pink Dresser.
The Australia fashion retail market is having a highly competitive market where various external factors like the use of technology, the purchasing power of consumers, brand and quality preferences, etc. are shaking up the retail market with the influx of fast fashion technology and increased competition. The trend in online shopping is attracting customers as they have reduced visits to physical stores. This hampered the business and sales department of local apparel stores.
The new companies or firm do not have the brand image and brand customer loyalty. As a result, the present brands in retail fashion like Uniqlo, Zara, H&M, Topman/Topshop, etc. which are the competitors in retail clothing fashion make the operation condition tough for a new entry in the industry (Ibisworld, 2017).As a result, the renowned companies are opening new stores and shops outside Australia, thereby making availability and accessibility of clothes at all places for the customer. However, the company is targeting the niche customer segments with provisions of quality products and outstanding services. This facilitates the firm to prevent the future competitors from entering the market.