It can be concluded that the assignment is based on the marketing analysis of the Asian and the east-south Asian markets. The company registered at Melbourn has output its wholesale products to Chinese and Hong Kong market as well as studied well about the Asian markets. The knowledge about the markets is gathered well to understand the potentiality of the markets and the success that one can meet when dealt with the customers. Different market plan is mentioned to promote the brand in other markets and grab the sight of the customers. Without proper marketing, the brand remains invisible to the customers. Furthermore, the assignment has also provided a profound survey about the Australian market as well as the Chinese market.
The marketing plan of the company signifies the company’s effort to make the brand visible to the market through various methods and strategies. To form a marketing plan, the company needs to formulate strong and powerful marketing strategies that contain various actions to make the plan achieve success (Assael, 2010). The most vital things that requires while developing a market plan are market research, competition, marketing plan strategies, marketing plan budget, marketing goals and objectives and monitoring the results.
The communication mix refers to the promotional mix that includes advertising, personal selling, public relation, sales promotion and direct marketing. Advertising and public relation are the main forms of communication that can be done to impress the markets. For instance, to make the products visibly apprehended by the customers, internet can be used as the medium to reach the markets. Digital advertising is the best form of advertising that displays about the brand, its product and the services available (Parente, 2013). The function of the products can be highlighted so that people become more inclined to the highlighted part. For example, if the positive result of the body lotion is mentioned or the way the lotion works to make skin fairer is defined, it will gather the interest among the female population. Advertising makes the brand visually appealing and attractive and helps to create a positive brand image in the mind of the audience.