This is the second important part in the methods towards recruitment. Recruitment processes have to be multiple. It is necessary to identify different forms and stages in recruitment in order to ensure that the screening is complete. The forms of interview and the techniques are discussed in the next subsection on proposed model, design and program. Employer branding is a key part of the interview design process. It is necessary to improve branding strength even as the workers are being recruited. In the current times, employers are looking for new strategies to remain in the current environment.
They are looking for ways to increase the employee patronage. They maintain the traditional recruitment methods while factoring in the public image. There are many kinds of strategies that the companies use in order to connect with the people and the employees. These are explained in the subsequent sections. There is the pitch about the company in the job portals. The companies try to show their real efforts that they take in order to connect with the employees. They make sure that all the employees are aware of the elevated pitch. The companies are based on the brand-building behaviour. This is an intangible response that the company develops in order to create a holistic sales pitch. Another sure way to develop positive rapport with the people is to focus on the human narratives. Existing employers “Promote the stories of your top employees. By using these individuals’ engaging human narratives, you can construct an employer brand around the people who work for you, attracting the sort of job candidates who could see themselves creating similar stories as employees” (Launchpad, 2017, para. 1).
This is done in order to connect with the employer brand and by focusing on the ways in which the job candidates, it can create persona. Employee are given portals and spaces to participate in the social media and the online discussion boards. The companies need to maintain the effective micro element that is based on the macro corporate profile. Another important way to build these narratives is having real human connection with the people. This can be facilitated by using the appropriate tools of communication. The engaged employees are found to promote the positive brand (Backhaus and Tikoo, 2004). There is the intangible need of developing real genuine and direction communication. These ensure that the stakeholders are aware of the honest and genuine responses of the people.