The company for which the campaign marketing proposal is being prepared is the Educare Recycling organization. The organization works to collect recyclable products and then refurbishes them and sells them off or gives them off for other users. Educare is a unique recycling company that reutilizes, reconditions and sells discarded equipment, electrical appliances etc. By this act the company is able to reduce the waste going to the landfill sites and pollution. The recycled products are then sold to the general public. The primary notion of this company is recycling and making strides to help the environment. The profits of the company go to other eco-friendly actions. They also give hefty donations to other community programs. Apart from this they are train unemployed personnel in a trade where they can make money. The ideology is to help people in need and the environment. This unique notion of Educare makes the company special. In doing so the company actually solves two dual problems, one is that of ensuring that much of the existing products are not wasted and are being reutilized and the other is that it ensures that can find some value for the product in terms of money and not just usage and it then diverts this money for use in similar eco purpose organizations.