Woolworths’ condition of declining sales, eroding profit and losing customers is a fact and has its associated reasons behind. Lack of the company’s ability in meeting their customer needs stands first because it is apparent in understanding. Although keeping lack of satisfying customers’ alone is not possible because a business runs on multiple factors such as market conditions, finance availability, customer choices, product quality and other external conditions of impact. Some of the uncontrollable market conditions that impact business performance may outweigh the element of customer satisfaction thus making the reasons broader. Many factors have its play in the present condition of Woolworths and some are uncontrollable. Hence, Woolworths may not just blame itself completely for the losses, but market forces also have their respective roles to play in affecting business performance. Woolworths though personally identified poor execution of poorly designed strategies to be of prime reason, but the overall retail market is also weak with a weak business sentiment among customers which is extremely hard to improve by a single company. It implies therefore that Woolworths carry out a research in identifying some core areas that affect its performance and try and fix those which are under its direct control.