代写论文:品牌威胁

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03/11/2017

代写论文:品牌威胁

波特的五力分析是一种分析行业竞争水平的有效方法,并决定了产业发展的战略。如果我们把这个模型应用到快速时尚行业,就会有各种各样的因素出现。首先,让我们对新进入者的威胁进行分析。似乎对于一个新行业来说,有一些潜在的新进入者希望进入这个行业。然而,对于一个新进入者来说,限制他们进入这个行业有各种各样的威胁。对于快速时尚产业来说,潜在的威胁可能是巨大的资本需求,因为在这个行业中已经有太多的参与者。第二个因素是替代品的威胁。分析认为,快速时尚业的替代品的威胁可能是消费者倾向于选择替代品牌,而这是许多因素造成的。这些可能是需要更好的尺寸或多种颜色的。在价格较低的情况下,产品的需求总是不断增加。不同品牌的促销活动不时会被不同的品牌所传播。因此,其他品牌的相对价格表现可能是其他品牌的主要威胁,因为在打折促销、促销或其他促销活动中,顾客可能更喜欢选择和购买产品。降价的价格和其他吸引人的优惠都能吸引忠实顾客的注意力,他们很容易就能选择另一个品牌。在割喉竞争的时代,建立品牌忠诚度几乎是不可能的任务(波特,1979年)。

代写论文:品牌威胁

Porter’s five force analysis is an effective way to analyse the competition level in an industry and determine the strategy of business development for an industry. If we apply this model to the fast-fashion industry, there are various factors that come to light. Firstly, let us analyse the industry with respect to the threat of new entrants. It seems that for a new industry, there are potential new entrants that wish to enter the industry. However, there are various threats to a new entrant to restrict their entry into the industry. For the fast fashion industry, the potential threats can be huge capital requirements which product differentiation because there are already too many players dominating in this industry. The second factor is the threat of the substitutes. It is analysed that the threat of substitutes for the fast fashion industry may be in the form of buyer propensity to choose alternate brands for a lot of factors. These may be the need for better sizes or a variety of colours. There is always an increasing demand of products available at lower prices. Promotional offers are circulated by different brands every now and then. Hence, relative price performance of other brands can be a major threat for the other brands since customers might be more attracted to choosing and buying products during discount offers, sales or other promotional offers. Slashed prices which clubbed with other attractive offers can draw the attention of even loyal customers easily to choose another brand. In the times of cut throat competition, it is almost an impossible task to create brand loyalty (Porter, 1979).

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