Waitrose Company is a super market retail gain company that is a part of the British supermarket chain. The head office of the company is in Bracknell Berkshire England. They have been able to survive in the market that was dominated by Tesco, Asda, Sainsbury, and Morrison. The company Waitrose has to survive in the consumer oligopoly market. The structuring of the company was constructed on the theory of Triple bottom line. The triple bottom line company is focused on the manner of people, profit and places. The company had used minimalism posters to resonate with the target consumer base. The minimalism design had a central message of social impacts that the product will have on the society. The culture of the company and the tangible impacts had caused the company to sustain in the competition. One of the most important aspects in advertising is the development of credibility and accountability in the minds of the target consumer base. This stems from the aspect of truthfulness and honesty. The companies need to show tangible impact to connect with the consumer. There is a need for an exceptional strategy to connect with the consumers. The company has four major principles which are championing British culture, reducing the environmental footprint, treating all the people fairly or equally and living well. These have added to the impact of growth of the company. Hence, the company has been able to gain consumer base based on credible action, truthfulness and minimalism art.