The marketing team comprises of individuals who are committed, enthusiastic and courteous. Besides, for enhanced marketing, testimonials of celebrities often improve promotion of the products. On establishing the marketing objective, the development of the marketing strategies is needed in the marketing plan for achieving the said objective. To increase the share of the market with the aid of the marketing mix, it is often required of businesses to lower prices, improve recognition of the product via huge level advertising, improve the services offered to the customers, increase width of the product with differentiated products and enhance product depth with lucrative offers (Abdullah Saif, 2015). The perception of consumers is different and they allocate different value to the product, price, place and promotion. Thus based on the segmentation of the market and its sensitivity, the 4 Ps are used by the marketers in such proportions so as to maximise the level of sales. For example, mostly the low income people dwell in downtown and demonstrate price sensitivity. Thus marketers offer competitive pricing in downtown markets for maximising sales. On the contrary, the upper class dwelling in posher localities is less sensitive to price and more concentrated on product promotion and attributes. Thus marketers offer same products with improved packaging at a premium price with improved advertising. Similarly, the market would be segmented by the marketers in accordance with age group and strategize promotional campaigns directed towards target groups (Sugiyarti, 2015).