The organisations in the current market utilise a various types of marketing strategies to increase the sales of their products are services, which in turn allows the organisation to maximise their profits. This marketing strategy used by the organisation is based on the situation of the market and the popularity of the product or service. The marketing strategy utilised by the organisation is defined by the marketing mix of the organisation. The marketing mix of an organisation defines a number of major factors in the marketing strategy which are responsible for the positive result of implementing the marketing strategy (McKee, 2003). There are a number of techniques used in the market to determine, understand and analyse some of these marketing strategies. Some of the marketing strategies include various advertising and promotional activities such as advertising the products or services in television, in newspaper, providing free gifts along with the products, providing various discount deals etc. These techniques are textual analysis, semiotics, audience analysis, internet analysis etc. Semiotics is a technique which can be applied to any of the media texts such as advertisements in television, newspapers, posters and magazines. The technique of semiotics allows the marketing professionals to analyse the various media texts used in the marketing and advertising activities of the products of various organisation. Textual analysis is a similar type of technique in which the marketing and advertising professionals interpret and describe various recorded and visual messages. This essay is based on the textual analysis and semiotics analysis of such a visual message or marketing activity of a product of a particular organisation (Schumaker, 2009).