The first reason for the company to establish operations was easy entry for the company into the market of China. Costs associated with the selling of the platform were clear and the relationship was evident. The buyers only needed to verify the identity when creating the account. This makes the act of buying and selling a pretty easy task. Alibaba involves the sales in the online portals and it uses easy-to-use payment system. Alipay is considered to be a ubiquitous that is beyond the Alibaba platform. There is high level of trust and security that it is based in China and it is based personal relationships. In the case of online commerce, it would become impossible to address or create a strong working relationship with the vendor or the customer (Tan, 2016). Most of the firms in China focus on the price and delivering of the products. Alibaba was highly responsive customer based services. In the Chinese markets, there was poor customer service experience. Alibaba had tried to address this issue and this enabled their brand to stand apart. They were sensitive in the localization policy of China. They were able to create a website that enables them to address everything in their own website (Tan, 2016). They face tough competition from sites such as Jinggdong.com, Tencent. However, their early intervention in the Chinese consumer markets enabled them to create a dominant position. These depended on the ability to quickly perceive and comprehend how they are changing.