The way to netnography, and what makes it unique in relation to systems like center gatherings, overviews, CRM data models, clickstream following, and even simulated groups, is this: Netnography is centered on social bits of knowledge. Netnography is diverse on the grounds that it treats online correspondences not as minor “substance,” however as social communication, as installed representation of significance, and as social curio. Netnography gives careful consideration to setting. Netnography looks not simply at the words introduce in social connections, however at the gathering components, the communicator qualities, the dialect, the history, the significance, the sort of cooperation. (Kozinets, 2010) It inspects textual styles, separating, images, writings, pictures, photographs, and features. And, in the same way as its ancestor ethnography: It is naturalistic, after social declaration to its online appearances. It is immersive, drawing the specialist into a captivated, deeper understanding. It is unmistakable, trying to pass on the rich reality of contemporary shoppers’ lives, with the majority of their covered up social implications and additionally their vivid representation, drawings, images, sounds, photographs, and features. (Kozinets, 2010)It is multi-technique, joining great with different techniques, both online and off, for example, interviews and videography. Like all techniques, netnography regularly works stunningly better when triangulated with other wellsprings of knowledge. Case in point, supplement netnography with focused on overviews to accept the replicability of discoveries. It is versatile, moving easily from newsgroups to sites, wikis, virtual planets, informal communication destinations, podcasting and portable online/logged off groups, and whatever else the future has in store.