Outsourcing is recommended for Hilton marketing. Marketing department of Hilton in a wider context has worked on the development of strategies for advertising lodging and accommodation, promoting and contributing to the sales of the hospitality product which is the room and related services. In addition to managing the above role of the marketing, manager made sure that the brand was represented well. The brand was represented as a desirable location to the consumers. In order to meet customer needs, newer plans were made within the department and Customer incentives, accommodation and business packages, campaigns etc. have been coordinated as well. Now in the context of outsourcing, it is critical for Hilton to work on understanding its consumer. The role of the marketing manager is definitely to maximize profits by broadening occupancy and making use of accommodation in a satisfactory way. To this extent, it would be necessary for the marketing manager to understand what their patrons want. With this input data sent to contracting agents, Hilton will have a better chance at being successful in its outsourcing operations.