年龄、生活方式、购买力、收入、个性和最后的自我概念是高度影响消费者的购买行为的特点。个人是二十岁时不会表现出相同的购买模式和习惯五十年后在七十年。的价值观、习惯、活动和生活方式的消费者不断进化终其一生的生活和风格,他在他的青少年不得他今天坚持的风格(丹尼斯,Merrilees Jayawardhena& Wright,2009)。家庭周期和地理位置也是相当重要的因素。这是有趣的一个营销人员识别和分析。不必提及个人的购买力也应当改变通过他的生活和可支配收入,他可能在30不会是相同的,他在70年。消费者可以买得起高端产品在他的职业生涯,但可能无法在他退休后阶段。他可能因此选择寻找一个较低的品牌。一些消费者可能也看产品携带的社会价值,为了保护自己的基础上购买的权力。上述人口因素账户的人的生活方式也必将影响他的行为和购买决策。
Age, lifestyle, purchasing power, revenue, personality and lastly self-concept are highly influential in the characteristics of the purchase behaviour of the consumer. An individual who is at the age of twenty will not exhibit the same purchase pattern and habits fifty years later at seventy. The values, habits, activities and lifestyle of the consumer has constantly evolved throughout his life and the style of living he had in his teens shall not be the style that he adheres to today (Dennis, Merrilees, Jayawardhena& Wright, 2009). Family cycle and geographic location are also quite important factors. This is interesting for a marketer to identify and analyse.Needless to mention the purchasing power of the individual shall also change through his life and the disposable income that he may have at 30 will not be the same he has at 70. The consumer might be able to afford a premium product during his career but might not be able to while in his post-retirement stage. He may hence choose to look for a lower brand. Some of the consumers may also look at the social value the products carry, in order to protect themselves on the basis of their power to purchase. All of the above demographic factors account to the lifestyle of the person which in turn shall impact his behaviour and purchase decisions.