代写论文：营销
Martensen等人(2007)已经讨论过，活动营销作为一种有效的推广催化剂越来越受欢迎。事件营销完全不同于一般的营销过程，其次是任何产品或服务的营销。与传统的营销传播工具不同的是，活动营销侧重于明确目标受众，以进行双向沟通，从而有效地促进公司产品和服务的推广。影响事件营销增长的一些因素包括:随着混乱的增加、成本的增加和有效性的降低，企业对传统媒体平台的幻灭感增强。在事件营销的帮助下，组织可以突破广告的混乱，专注于特定的目标受众，以强调产品和服务的推广，从而扩大销售。根据Preston(2012)的分析，事件营销对品牌建设、发展企业形象、专注于目标市场、实施营销计划等组织有几个有利的方面。在澳大利亚，一些活动管理组织为客户安排不同类型的活动，从音乐会到戏剧演出。例如，RockCity事件营销为其客户组织各种活动。在当今竞争激烈的商业世界里，事件并不局限于一些特定的产品和市场。Zarantonello和Schmitt(2013)分析了事件营销在企业的长期人性化和企业形象塑造上的受欢迎程度。
代写论文：营销
Martensen et al. (2007) have discussed that the event marketing has been growing its popularity as an effective promotion catalyst. Event marketing is completely a different aspect from the generic marketing process, followed for the marketing of any product or service. Unlike traditional marketing communication tools, event marketing focuses on sharply defined target audience in order to conduct two-way communication through which company can promote their products and services effectively. Some of the factors that influence the growth of event marketing include the enhancing corporate disillusionment with traditional media platform because of increased clutter, increasing costs and reduced effectiveness. With the help of event marketing, the organisation can break through the advertising mess, and focuses on a specific target audience in order toemphasise on the product and service promotion resulting expanding sales. According to the analysis conducted by Preston (2012), event marketing has several beneficial aspects for the organisations such as brand building, developing the corporate image, focusing on the target market, implementing a marketing plan. In Australia, a number of event management organisations arrange different types of events ranging from concert events to theatre production for their clients. For example, RockCity Event Marketing organises various events for its clients. In today’s competitive business world, events are not limited to a few specific products and markets. Zarantonello and Schmitt (2013) have analysed that the event marketing has been gaining its popularity in long-term humanising of businesses and image building of corporate.
