代写论文:品牌文化

代写论文:品牌文化

品牌是一个特定地理位置的文化、社会学和意识形态内涵的象征。品牌的概念是重申公司产品的价值,并与目标消费者产生共鸣(Dubois & Duquesne, 1993)。Schroeder, Salzer-Morling &Askegaard(2006)指出,这个地方的品牌文化是对品牌文化代码和地方历史的参考。品牌试图影响这个地方的文化,创造一个消费文化,另一方面,消费者的需求也会受到品牌创造的影响。有一种循环关系被发现会对彼此产生影响。在当今时代,技术的出现已经被发现对交流的方式产生了深远的影响。

代写论文:品牌文化
大众文化决定了品牌在社会中是如何被感知的(霍尔特,2012)。有趣的是,将理论框架与战略独特的概念结合起来,为消费者创造空间来诠释意象和隐藏的意识形态。然而,在图像的呈现和消费者对imager (Schroeder, Salzer-Morling & Askegaard, 2006)的感知之间发现了一个差距。这种品牌和品牌内容的系统是基于消费者和产品功能而变化的。每个公司都被发现发展自己的与人沟通的方法。通过案例分析来了解不同目标群体对文化的影响是很重要的。为了更好地理解这些概念,本文分析了香奈儿品牌的案例分析。

代写论文:品牌文化

Brand is a symbolization of the cultural, sociological and ideological connotations of a particular geographical location. The notions of the brand are to reiterate the values of the company’s product and resonated a positive image with the target consumer (Dubois & Duquesne, 1993). Schroeder, Salzer-Mörling &Askegaard (2006) stated that the brand culture of the place is a reference to the cultural code of the brand and the history of the place. The brand tries to influence the culture of the place and create a consumer culture and on the other hand the consumer’s requirements are influenced for the creation of the brand. There is a cyclic relationship that is found to have an impact on each other. In the current times, the advent of technology has been found to have a profound impact on the ways of communication.

代写论文:品牌文化
Crowd culture dictates how the brands are perceived in the society (Holt, 2012).These interestingly combine the theoretical framework with strategic unique concepts and create spaces for the consumers to interpret the imagery and hidden ideology. However, a gap is found to be developed between the presentation of the image and the consumer perception of the imager (Schroeder, Salzer-Mörling & Askegaard, 2006). This system of branding and the branded content is found to change based on the consumer and the product functionalities. Each company is found to develop its own methods of communicating with the people. It is important to undertake a case by case analysis to understand the impact on culture on different target groups. To understand the concepts in detail, case study analysis of Chanel brand has been done in this analysis.