代写作业:Comvita的市场营销

代写作业:Comvita的市场营销

Comvita是一个属于食品行业的品牌。市场营销几乎是所有行业的一个重要组成部分。营销策略因行业而异。食品的销售完全取决于食品的质量。有些营销甚至依赖于高效的客户服务。根据(Morgan et al., 2012),质量的提高比客户服务更重要。此外,产品的品牌化还需要借助互联网等广告,通过电视广告来实现。本报告更多地讨论了Comvita的营销部分。

代写作业:Comvita的市场营销

市场营销的专长取决于产品通过各种渠道的分销。没有适当的计划,营销策略就会失效。只有在考虑了某一特定产品的所有优点和缺点之后,才能制定出适当的计划。Comvita的产品是完全独特的,可以说是蜂蜜市场的间接垄断。药物蜂蜜是一种Comvita只能被视为市场领导者的产品(Aitken et al., 2013)。分销系统是基于几个销售渠道。在为国际商务制定营销计划之前,应该先了解欧洲文化和亚洲文化之间的适当差异。

代写作业:Comvita的市场营销

Comvita is a brand that is a part of the food industry. Marketing is an important part in almost all the industries. The marketing strategy varies from one industry to another. The marketing of a food product is completely dependent on the food quality. Some part of the marketing is even dependent on the efficient customer service. According to (Morgan et al., 2012), the improvement of quality is more important than customer service. Moreover, branding of products is required by the help of internet and other advertisements through television commercials. The present report discusses more on the marketing part of Comvita.

代写作业:Comvita的市场营销

The expertise of marketing depends on the distribution of products through various channels. Without a proper planning, a marketing strategy becomes void. A proper planning can only be developed after considering all the pros and cons of a particular product. As the product of Comvita is completely unique, it can be considered as an indirect monopoly in the honey market. The medicated honey is a product where Comvita can only be considered as a market leader (Aitken et al., 2013). The distribution system is based on several channels of marketing. A proper difference between the European and the Asian culture should be understood before making any marketing plan for international business.