代写论文:苹果公司创新

代写论文:苹果公司创新

另一方面,苹果公司能够在意义和技术轴上进行创新。首先,苹果多年来推出了许多产品和服务,这些产品和服务对人们产生了革命性的影响,因为它们与技术有关。麦金塔、iPad、iPhone和iTunes改变了人们的联系方式。传统的以用户为中心的方法被替换掉,取而代之的是用户使用新的方式使用产品和服务。对于苹果来说,这可能是一个发展的威胁,也可能是一个积极的点。对苹果来说,幸运的是,它对用户和技术开发的多年研究帮助它制定了一个计划。它能够以一种他们甚至不知道的更新的方式向用户展示技术。据报道,史蒂夫·乔布斯在《新闻周刊》的一篇文章中引用了一篇文章,“人们不知道自己想要什么,直到你给他们看”(Levin, 2014, para)。在另一篇文章中,苹果公司的员工说:“我们不会浪费时间去问用户,我们通过创造人们喜欢的伟大产品来打造我们的品牌。”这表明苹果公司依赖于向客户展示他们将享受的有意义的创新。

代写论文:苹果公司创新
多年来,在许多移动解决方案中都发现了渐进式创新。虽然黑莓只专注于少量的增量解决方案,但没有选择组合来支持它们,但苹果似乎有一个略强的列表。它采取渐进的创新方法,在现有产品改进的基础上进行改进。它一直致力于改进RAM屏幕、处理器速度、NFC芯片的使用等。事实上,NFC芯片的使用表明,苹果已经从正式的创新管理转向了渐进式创新。NFC在很多手机中都有,而且这项技术的早期采用率为13.2%。现在收养率是在“多数实用主义者”阶段,采用的百分比是34。苹果的这种适应表明苹果正在改进它的产品,因此是渐进式创新。

代写论文:苹果公司创新

On the other hand, Apple operator is able to innovate in both the meaning and technology axis. Firstly, Apple introduces many products and services over the years that have a transformative effect on people as they relate to technologies. The Macintosh, the iPad, the iPhone and the iTunes change the way people connected. The classic user centered approach is traded off and instead users are presented newer ways of using products and services. This could have been a threat to development or a positive point, fortunately for Apple, its years of research on users and technology development help it formulate a plan. It is able to present technology to users in newer ways that they are even not aware of. Steve Jobs reportedly quotes in a Newsweek article that “People don’t know what they want until you show it to them” (Levin, 2014, para. 6). In yet another article, Apple employees are quoted as saying, “we don’t waste our time asking users, we build our brand through creating great products people will love” (Levin, 2014, para. 7). This shows Apple relies on showing introducing its customers to meaningful innovation that they would enjoy.

代写论文:苹果公司创新
Over the years, the incremental innovations aspects have been observed in many mobile solutions. While Blackberry focuses only on slight incremental solutions with no options portfolio to support them with alternatives, Apple seems to have a slightly stronger list. It moves towards an incremental innovation approach where it works on its existing products improvement. It has worked on improving RAM screen, processor speed, the use of the NFC chip etc. It is in fact the use of the NFC chip which suggests that Apple has moved on towards an incremental innovation from formal innovation management. NFC is present in many phones, and the technology had an early adoption rate of 13.2 percent. Now the adoption rate is in the ‘majority pragmatists’ phase and the percentage adoption is thirty-four. This adaption of Apple indicates Apple is improving its products and hence is in incremental innovation.