代写论文:道德行为

代写论文:道德行为

道德行为直接影响到顾客,引导他们走向公司提供的产品。Schiffman和Kanuk将公司的品牌形象分为三部分。这些都是功能性的形象(满足于帮助客户解决问题的产品功能),象征形象(满足了消费者内心的欲望,如社会地位、自我价值等)和体验形象(满足了顾客对多样化和刺激的追求,为他们提供了实验的乐趣)。在研究公司的道德行为和品牌形象的同时,品牌的态度和顾客的满意度也对该组织在市场上获得成功有很大的影响。

代写论文:道德行为
根据Romaniuk and Sharp(2013),公司的道德行为也对公司产品的顾客的品牌态度产生了很大的影响。品牌态度可以被描述为顾客对某一特定品牌的偏好,在评价不同品牌不同特征的特征后。最后可以说,通过道德行为,组织可以强化公司的品牌形象,直接影响到顾客对公司提供的产品的品牌态度和满意度。

代写论文:道德行为

Ethical behaviour directly affects the customers and leads them toward the product offered by the company. Schiffman and Kanuk divided the brand image of the company into three parts. These are functional image (satisfied by the product function that helps the customers to resolve their issues), symbolic image (satisfied the consumer inner desire such as social status, self value etc), and experiential image (satisfied the customers’ pursuance of diversity and stimulation to provide them experimental pleasures). While studying the ethical behaviour and the brand image of the company, the brand attitude and the satisfaction level of the customers also matter a lot for the organisation to gain the success into the market.

代写论文:道德行为
According to Romaniuk and Sharp (2013), the ethical behaviour of the company also puts a great impact on the brand attitude of the customers for the products of the company. The brand attitude could be described as preference of the customers over a particular brand that after evaluating the features of the different features of the different brand. In the end, it could be said that through the ethical behaviour, the organisation could strengthen the brand image of company that directly affects the brand attitude and satisfaction level of the customers toward the product offered by the company.