代写论文:营销

代写论文:营销

最初,該公司的營銷主要集中在4P(產品價格促銷)上,但隨著技術的出現而變化。整合營銷傳播可以讓不同要素之間的聯絡。基於消費者的願望,發展溝通的意識形態發生了變化。在這個過程中改變了與顧客溝通的傳統方式。這是Maggi品牌缺乏的方法。整合營銷傳播方法確定了三個類別。它們是內外方法,外在方法和跨功能方法。在內向外的情況下,整合營銷傳播。從這個“一個聲音”得出。這種從內到外的方法是用於向人們呈現一條消息的方法。這被認為是一種停滯的方法。因此這種方法有其優點。 Maggi需要說服消費者該產品是安全的。這個信息需要與所有相關的利益相關者產生共鳴。

代写论文:营销
發現外在的方法可以發展消費者的需求和需求。顧客與企業之間有溝通。目前任何公司都需要滿足消費者的需求。由此可以看出,公司需要結合內向外方法和外向內方法。規定的最佳方法是交叉功能戰略方法。跨職能戰略方法是針對此整合營銷傳播規定的方法。在這種方法中,它不能集中在營銷促銷的概念上(Egan,2007)。相反,它需要對組織進行重組。這是為了增加以客戶為中心的環境。通過關注這種方法,該組織遵循關註消費者需求以及滿足客戶需求的循環模式。 IMC的實施被認為是一個可以改變性質的靈活過程。由於這一點,當前的公司需要考慮跨職能戰略方法。根據這項分析規定,Maggi需要適應跨職能戰略,將重組產品與安全性結合起來並讓消費者信服(Rossiter和Bellman,2005)。公司需要採用循環關係來解決當前的營銷推廣危機。公司需要使用Hierarchy模型的一些原則。

代写论文:营销

Initially, marketing for the company was focused around 4P (Product Price Place Promotions) but that was changed with the advent of technology. Integrated marketing communication allows the liaisons among the different elements. There was a change in ideology towards developing communication based on the consumer’s desire. The traditional ways of businesses communicating with the customers were changed in this process. This was the lack in approach that Maggi brand was found to be lacking. Three categories are identified for the integrated marketing communication approach. They are inside-out approach, outside-in approach and cross functional approach. In the case of inside-out approach, there is integration of marketing communication. From this “one voice” is derived. This inside-out approach is the approach that is used to render one message to the people. This is considered to be a stagnant method. Hence this method has its advantages. Maggi needs to convince the consumers that the product is safe. This message needs to be resonated with all the relevant stakeholders.

代写论文:营销
The outside-in approach is found to develop the needs and wants of the consumers. There is communication between the customers with the businesses. There is a need for any company in the current times to address the needs of the consumers. From this it can be understood that the company needs to combine both the inside-out approach and outside-in approach. The best method that is prescribed is the cross functional strategic approach. Cross-functional strategic approach is the method that is prescribed for this integrated marketing communication. In this approach, it must not centre on the concept of marketing promotions (Egan, 2007). Instead, it needs to be restructured towards the organization. This is to increase the customer-centric environment. By focusing on this method, the organization follows a circular paradigm of focusing on the needs of the consumers as well as restructuring towards the needs of the clientele. Implementation of the IMC is considered to be a flexible process that is found to change the nature. Owing to this the companies in the current times need to factor in the cross functional strategic approach. It is prescribed from this analysis that Maggi needs to adapt to a cross-functional strategy that combines restructuring products towards safety and convincing the consumers (Rossiter and Bellman, 2005). A cyclic relation needs to be adopted by the company to address the current marketing promotion crisis. The company needs to use some of the tenets of the Hierarchy model.