In the case of hospitality industry, one of the most effective ways to connect with the target market demography is using of colours, layout and fonts to connect. This would enable the people to view the services. It should be understood that hospitality industry is a competitive industry and there is a need for the companies to develop the proper marketing strategy to connect with the target market demography (Hanna, Rohm, & Crittenden, 2011). It has been found that the companies that succeed in the modern times are the companies that are able to connect with the target demography and in this it is important for the companies to have a visual marketing strategy. The companies reflect upon these ideologies. They also look into the established paradigms to reach out the consumers (Evans, 2012). There are a number of inherent challenges that the people face to connect with consumers. The companies need to identify the right tools of communication to connect with the target market demography. They also need to have the performance indices in places to understand the ways to measure productivity and performance. Companies in the current time try to have a multilateral entry into the different kinds of social media such as Facebook, twitter, video apps. They are to develop an integrated approach to connect with the consumers. Visual appeal, eWom and many more need to be balanced together in the right combination. There is a need for a systematic heuristic. Nevertheless, this is a difficult process given the dynamics of the situation. The companies need to leverage their social media technology in an effort to reach out to the consumer (Evans, 2012). There are several variables in contention that the companies need to develop. They need to have a strategic insights and integrate with the social media to connect with the marketing communication strategy. This process involves having an innate sense of what the consumer needs and developing content where the consumers would actually look into the paradigms (Evans, 2012). In this situation, it is important for the company to work with the target consumers to develop content that they would require.
Hence, visual marketing is a part of the message that needs to be delivered to the consumer. This is a part of the integrated system that the companies should deliver to the consumers. To develop the right content that would actually work, the companies need to work with the consumer and listen to their ideologies to develop interesting content that they would actually prefer to see. By having this understanding and enhanced feedback from the consumers, the companies can develop the right marketing tool to connect with the consumers.