Expedia是最古老的在线商务代理商之一。该公司提供的服务与在线旅行计划工具有关，人们可以通过该工具预订任何航班、酒店、度假或租车。在这种方式下，公司没有遵循任何特定的商业模式。相反，它创建了自己的定制计划和包(Rabanser & Ricci, 2005)。这是为了确保客户的满意度。因此，企业已经在市场上确立了良好的地位，并没有受到外部因素的影响，这就提高了商业模式的必要性。为了给客户提供休闲和舒适，公司非常注重客户的价值主张。为了有效地开展业务，他们实施了服务理念。一方面，他们引入了保证最低价格(Werthner & Ricci, 2004)。他们还表示，如果顾客在24小时内找到更便宜的服务，公司将退还差价，并为顾客提供旅游优惠券。因此，该公司没有专注于遵循任何现有的商业模式。相反，他们开发了一种全新的创新方法。该公司的分销渠道有限，因为只能在网上购买，但它为客户提供了一种愉快的预订方式。此外，该公司合并了一个独特的和新的财务结构。除此之外，该公司还推出了一种名为Expedia Traveller Preference (ETP)的创新模式(Buhalis & Deimezi, 2004)。这种模式可以让顾客以后支付酒店的费用。这在很大程度上提高了客户的满意度，并在任何时候都有助于客户满意度的提高。
Expedia is one of the oldest online business agencies. The company gives the offer related to the online trip planning tool through which the people can book any flight, hotel, holiday or car rentals. In this approach, the company did not follow any specific business model. Instead of this, it created its own customized plans and packages (Rabanser & Ricci, 2005). This was built in order to ensure satisfaction level of the customers. Thus, the companies have made a well-established position in the market and were not impacted because of the external factors which raised the need for the business model. In order to provide the leisure and comfort to the customers, the company puts a lot of emphasis on the value proposition for the customers. In order to do the business effectively, they implemented the service concept. On one hand, they introduced the guarantee to have the minimum price (Werthner & Ricci, 2004). They also offered that if the customer finds a cheaper offer within 24 hours, the company will refund the difference and will also give the travel coupon for the customers. Thus, the company did not focus on following any existing business model. Instead, they developed a completely new and an innovative approach. The company had a limited amount of distribution channel because it was only available online, but it offered a pleasant way for the customers to do the booking. Further, the company did the incorporation of a unique and a new financial structure. Other than this, the company had also launched a new and an innovative model known as the Expedia Traveller Preference (ETP) (Buhalis & Deimezi, 2004). This model offered the customers to pay the amount for the hotel later on. This helped in enhancement of the customer satisfaction by the larger extent and helped in the increase of the satisfaction for the customers at all times.