Whether employing it as an overall model of business or supplementing to a broader mix of integrated marketing, direct marketing helps in bringing a number of benefits to both, the sellers and the buyers. In addition, as the company has been offering free shipment, the service is appreciated by each and every customer. However, this ends up costing the company a lot that further result in reducing overall level of profitability. On the other hand, even the most developed system of information technology results in creating issues for the company, with customers not having the accessibility of website. This is an issue that may help in determining customers for stopping to shop and access the website of the company. This has ended up dropping the level of sales, while leaving scope for major loss of the customers. The company should consider looking for a solution to this issue in order to be successful in the longer run.
All of the efforts of Amazon have enhanced its ability in the management of online relationships that is being considered by a number of traditional retailers with the key focus to improve traffic across the sites. As a significant example, Amazon is now in partnership with several well- known retailers like Bebe and Target to assist them in running the interfaces based on web. And for creating even greater convenience and selection for the customers, Amazon allows several other retailers for offering their products on the website of Amazon that creates a virtual setting for a shopping mall with significantly incredible proportions. The company is able to ensure that proposition of value lays emphasis on the unique benefits established by the utilization of technologies such as community, convenience and choice. The proposition of value created out of the relative benefits under the affordability of digital technologies should consider reinforcing core value of brand, ensuring the clear articulation of the audience being targeted.
This is useful in determining the limit to which there is need for change across the organization of Amazon. Amazon has a number of opportunities for ensuring the continuous growth of revenue at rates of double digit for the future to come. However, there is significance of acknowledging the existing significant challenges in the pursuit of Amazon for further gaining shares in the market from developed retailers like Target and Wal-Mart. The pressures of profitability have been forcing the company for considering increasing price to the highly popular prime service, and this is one of the crucial challenges that the company might face in the future. If Amazon is successful in giving a swift reaction, they will gain the ability of maintaining their competitive edge by harnessing the overall scope of core competencies. Continuous success across the emerging market platform will be ensuring that there is a bright future of Amazon.