The description in this report provides important considerations of the way in which e- commerce has helped in establishing connectivity between activities of business across the world. Strong tools have also been developed online for a new era of commerce that consists of a completely new revolution of e-commerce with respect to business conception conventionally (Ryals et al, 2011). The dealing of this subject has been with regard to selling of goods and buying them with the medium of internet or networks of computers. E-commerce can help in enhancing the growth in economy, enhancing the opportunities in business, enhancing competition and making markets better along with being profitable. The emergence of e-commerce is of a new helping business way for enterprises in order to help in competing in the market and hence contribute towards success in economy (Miller, 2012). This paper from this perspective will highlight the analysis of SWOT with regard to E-commerce which further will constitute of strengths, weaknesses, choices and disadvantages that the customers of e-commerce face.