许多管理者认为，企业社会责任(CSR)只是另一种最终会消失的来源影响或趋势。证明了公司CSR的努力使公司在市场上获得竞争优势(Duan and Eccles, 2014)。企业社会责任的重要性与日俱增。一些经理关注公司的CSR工作，并了解它所提供的机会。在关键领域进行明智的合作，可以让企业对当地消费者行为有更多的了解。就CSR而言，生产过程中涉及到复杂的启发式过程(Caplan, Dutta, and Lawson, 2016)。人们对当地社区的认知和知识对于了解公司至关重要。至于企业社会责任活动的构成要素，有一系列潜在利益有待开发(Graafland和Zhang, 2014)。持续评估CSR工作给公司带来的影响也很重要。
Many managers assume that the corporate social responsibility (CSR) is just another source impact or trend that will eventually fade. It is proven that the CSR efforts of the company enable a company to gain competitive advantage in the markets (Duan and Eccles, 2014.). There is gaining importance for the CSR of the company. Some of the managers look at the CSR efforts of a company and understand the opportunities it presents. Smart partnering on the key areas enables the companies to gain more insights about the local consumer behaviour. In the case of CSR, there are complex heuristics processes that are involved in the production (Caplan, Dutta, and Lawson, 2016). The people’s perception and knowledge about the local community is vital to understand about the company. There are a range of potential benefits that are found to be developed as to what constitutes the CSR activities (Graafland and Zhang, 2014). It is also important to continual evaluate the impact the CSR efforts brings to the company.
In this particular analysis, the impacts of CSR in the rebranding efforts of Coca-Cola have been probed. A detailed account is discussed in the following.