The millennial population is the population that was born between 1980 onwards. They are the first digital generation. This group of people are willing to focus on the recreational activities that are unique and innovative. The drawback of this generation is that they are under a lot of debt. Nevertheless, they are willing to spend money on recreational activities. They are inundated with products and services. This group of people are looking for ways to add value for their money. They will also spend for services that are unique and innovative. The impact of the peer groups has a profound impact on the ways in which there can be sales for the individuals. For this group of people, it is difficult to live a life of commitment. They like to spend on activities that can enrich the soul of people. They are a unique and targeted group. The companies must identify the niche consumer base in order to connect with people.
In the case of theatre productions, in the city of Melbourne alone there are dozens of theatrical productions that are released each week. They are found to range from the mainstream musicals to the experimental works. Some of the major productions and releases are in Her Majesty theatre. There are many events for each night of the week. Myer Music bowl or the Melbourne Symphony Orchestra added to this. Classical renditions of the Opera Australia are another important competitor. The children classics such as Lion King are played in the major metropolitan cities of Perth, Brisbane and Melbourne.
The classical rendition is of the My Fair lady. A number of competitors would arise from this schema. To this, newer companies that might take into contention and they can contribute to the companies. The major competitor that would arise for this company is the Australian Shakespeare company. The Australian Shakespeare company has its production focuses on the fairy-tale mash up of Tinker Bell, White Rabbit and Peter Pan. Australian Shakespeare Company was originally formed in 1987 and it is an Australian company. Based on this there would be more patronage for this company by people when compared to the New Amsterdam theatre.