Irrespective of the marketing campaigns and tools discussed in the previous sections, it is appropriate to gain control on every step taken by Cuckoo. Due to the tax variation and differences in economic capacities, control strategy is mandatory to align the business objectives with the customer environment. A separate performance evaluation sheet has to be used for every location where the product is present. The evaluation team again requires expert knowledge in this subject. The experts in sales, marketing and communication demand high salaries to perform their duties. Owing to the demand, a separate budgeting plan is allocated and the resources need to be connected accordingly.
Based on the results gained from the performance evaluation, a quality management plan is then introduced. The purpose of this plan is to fix key performance indicators that are meant to govern the areas where Cuckoo London has expressed weaknesses. The experts will then offer strategies and associate with the marketing team to implement and achieve desired results (Engel, 2000). Variances in results can happen but a mitigation plan is required so that the deviation does not let the organization suffer to achieve business objectives.
The products offered by Cuckoo London include flavours of natural muesli. The target audience includes a combination of kids, adults and women who go to office but skip breakfast. This is not only a snack but also a breakfast product that adds high nutrition and is tasty so that customers reach the product again. An innovative strategy that can connect more number of people to the brand is presented.
The first thing that Cuckoo has to do is to introduce a customer engagement campaign on social media platforms every month. Ideas like contests, collaboration, ads are few interesting ways to reach the intended customers (Moingeon and Soenen, 2003). The annual vacation that kids enjoy every year has to be taken as an advantage by Cuckoo. This is the perfect way to socialize and gather more kids to purchase products of Cuckoo. The holiday campaign has to include a range of colours that are bright, attractive and kids-friendly. Few examples include annual vacation, Easter, Thanksgiving Day and Christmas. These are the times when people require more deals and purchase in bulk.