People individually and collectively have tremendous power in changing the culture for good and informing the same to the future generations during such incidents, hence when they are free from the imposition of various impulsive and innovative ideas of advertisements which believes in entrapping prospective customers, they can make moral judgements and ethical actions leading to a harmonising culture of benevolence. The culture which is formed by personal and collective decisions can also be changed with same decisions.
The Chipotle incident has raised a question about the legitimacy of forming a strong culture of eating out and giving in to the temptations of the brand’s advertisements. If people can make more ethical choices which are based on sound foundations of collective morality and equivalent distribution of joy and happiness, there could be not overlapping of multiple culture and no easier acceptance of the impulsions carried out by brands to attract consumers (Sherry and Fischer, 2009).
Everything in life is within a single or multiple cultures which is either formed of people’s decisions or is gifted by the brands through their impulsive imposition inviting positive action from consumers. The Chipotle incident is one of the examples which shows that as the culture of eating out is a formulated one, the decision of not eating out and being careful is also a formulated one where people take their own decisions after insightful reasoning. The culture of eating out has been market well by brands and it has made a unique place within the minds of the people, and the people in return has accepted it as a natural occurrence and made it a commodity which is equivalent in value to a material possession. People’s actions in the market and in the Chipotle case have changed from being loyal to a moral panic episode which happened suddenly, indicative of the evolving nature of culture. The food scare has tremendous power in changing people’s decisions and as seen in the Chipotle a case people have made a reasoned decision to be careful of eating out irrespective of the strength and loyalty of the food provider.