医疗旅游业务(MTB)是一家成功的客户推荐公司，为澳大利亚医疗旅游和国际医疗诊所提供服务。是否有客户需要吸引病人的特定区域入境旅游的范围,或需要发送病人一些地区出境旅游的范围下,公司着重于直接代病人询问业务固定电话,网站或电子邮件帐户的客户端(水汽&卡雷拉,2010)。客户只是提供相关信息，而医疗旅游业务则侧重于其他方面。它是MakeMedicalTrip.com的母公司，业务遍及全球。这些服务已经缩小了范围，使其可以提供给特定的目标国家，为客户提供了最合适的资源，使他们可以向行业领袖和初创企业组织推荐。公司一直坚持不懈地为客户提供以下服务(Yeoh et al.， 2013):
公司致力于业务的蓬勃发展，同时根据业务的具体需求调整方法。提供教育的优质资源专注于在手术之前建立业务，而不是像病人咨询这样的创收来源(Middleton et al.， 2009)。另一方面，该行业的领导者一直受益于消费者的优质推荐，他们肯定有能力提高自己的年度底线。
结核分枝杆菌一直在雇用一些在医疗旅游领域具有重大经验的专家，他们不懈地工作，以协助世界各地的一些国际诊所和医疗旅游促进者。也有适当的工具设备来支持MTB的成功(Crooks et al.， 2010)。广泛的国际客户基础包括医疗旅游行业的企业家，他们对医疗旅游行业的建立表现出极大的奉献精神和热情。确保新业务一定有适当的指导和资源，以便以最佳的方式进行操作，产生最大的利润。
MTB了解初创企业的挫折和痛苦，以及随之而来的花费和时间的浪费，为铅的产生和医疗旅游行业的优质客户提供患者铅包。在当今时代，网络营销是最昂贵、最复杂的解决方案之一，往往导致企业面临无限的失败因素，大多数企业组织面临着更多的困难，以保持生存。因此，这一目标由患者领先包实现(Middleton et al.， 2009)。公司专注于通过客户与有国际医疗需求的患者之间的桥梁缺口，简化销售流程。通过与重症患者的联系，确保业务为客户创造收入和回报。
In order to achieve the above stated objectives, this report first provides a brief overview of the organization selected. This overview has set out the vision, mission, values and strategic scope of the business. Further ahead, a detailed description has been provided for the product offerings of the business consisting of two main categories that are Membership Programs and Patient Lead Packages. Moving on with the discussion, key focus will be put on analysing the marketing mix of the organization and its integrated marketing communication strategy. Based on the overall discussion, key strategic recommendations will be provided along with key concluding points.
Overview of the Business
Medical Tourism Business (MTB) is a successful company of consumer referral for the facilitators of medical tourism and international clinics of health care in Australia. Whether any client requires attraction of patients to a specific region with the scope of inbound tourism, or there is a need for sending patients to some territories under the scope of outbound tourism, the company focuses on the direct generation of patient inquiries to the business landline, website or email account of the client (Lunt & Carrera, 2010). The clients are just supposed to be supplying relevant information, while Medical Tourism Business focuses on the others. It is the parent organization of MakeMedicalTrip.com, while operating all across the globe. The services have been narrowed down, making them available for certain target nations, providing the most appropriate source for customers referrals to industry leaders as well as start-ups organizations. The company has been working relentlessly and tirelessly for the provision of clients with the following (Yeoh et al., 2013):
Serious customer from the origin of interest
High returns over investments
Continuous education and training
Contracts of risk management
Shorter cycles of conversion
More number of foreign patient
The company shows key dedication for the flourishment of business, while tailoring the approach to specific needs of the business. The quality resources providing education focus on setting up operations prior to their movement over generators of revenue like inquiries of patient (Middleton et al., 2009). On the other hand, leaders of the industry have been benefitting from the premium referrals of consumer and surely has the ability of improving their yearly bottom line.
Discussion on Product Offerings
MTB has been employing a number of experts with major experience in the field of medical tourism working relentlessly to assist a number of international clinics and facilitators of medical tourism across the globe. There are also appropriate equipment of tools for supporting the success of MTB (Crooks et al., 2010). The extensive international client base is inclusive of entrepreneurs in the medical tourism sector, showing extreme dedication and passion for their establishment across the industry. It is ensured that the new businesses are surely having appropriate mentorship and resources for conducting operations optimally with the generation of maximum profits.
There are two key categories of products provided by the organization that are Membership Programs and Patient Lead Packages.
Understanding the frustration and pain of new start-ups, followed by the wastage of expenses and time, MTB provides Patient Lead Packages for the generation of lead and to land customers of good quality in the industry of medical tourism. In the current era, online marketing is among the most costly and complicated solutions which often lead the business to unlimited factors of failure, and majority of the business organization face even more difficulties for staying afloat. Hence, this target is fulfilled by the Patient Lead Packages (Middleton et al., 2009). The company focuses on streamlining the process of sale by the bridged gap between the clients and the patients holding a requirement of international medical care. With the contact made for inquiries of serious patient, the company ensures the generation of revenue and reward for customers from the business.