論文代筆-什麼影響消費者決策

代写thesis
论文通代写作者简介

英国论文代写 论文通

英国论文通 ASSIGNMENT PASS - 论文代写以独特的英国论文代写.英国essay代写和assignment代写专业服务理念,尝试创新的代写形式赢得了英国留学生的口碑.我们代写团队对于代写论文采取多样化的手段.做到了代写论文的原创性和对论文抄袭的杜绝.

25/07/2019

本篇文章講的是什麼影響消費者決策,消費者必須通過廣告接觸到新的信息,它會自動改變消費者的態度,通過這種態度,消費者可以對創新產品表現出偏好。有幾項研究報告指出,消費者在做決策時如何使用他們的思維過程來執行多項選擇任務。然而,在另一項研究中,受試者被給予不同品牌的選擇,這些品牌包括照片、貼有標籤的包裝和包含不同品牌信息的展示板,這些選擇是從這些展示的物品中做出的(Bettman & Kakkar, 1977)。本篇論文代筆文章由英國論文通AssignmentPass輔導網整理,供大家參考閱讀。

The consumer must be exposed to new information through advertisement and it will automatically change the attitude of the customer through which they can show preferences in the innovative items. Several studies have reported that how the consumers used their thought processes while performing multi-choice tasks in decision making. Whereas, in other study, subjects are given choices of different brands shown in photographs, labelled packages and display boards which hold information about different brands, and the choice have been made from those displayed items (Bettman & Kakkar, 1977).
Other researchers used information integration technique and correlation methods to study the consumer’s decision making process (Scott & Wright, 1976). In the cognitive perspective of decision making, consumer passes through cognition, conation and affection while acting for marketing messages. Cognition or thought is more important than feeling and behaviour because behaviour is guided by thought. The cognitive theory has been criticized because the theory believes that buyers are of more complex information processing entities.
According to Kassarjian, consumer’s decision making is a habitual process. Pre-purchase thought is not an essential factor. Though there are no supporting evidences present, its validity can be reviewed with selective retention and learning. Consumers memorize the information which will be consistent with their perceptions and beliefs. They will remember the product which they are fond of or they have special preferences for that particular brand or item which has a lasting memory. In most of the situation, two individuals have different viewpoints in selecting the items which are based on one’s beliefs, immediate state of mind, and attitudes.
Each individual will interpret the situation in their own way and the messages for the brands will be perceived by their own belief system. Consumers will be more attentive to those brands which are related to their needs. The consumer behaviour changes with new learning through which they gather information and that inspire their response to that particular brand. Brand awareness comes first when buying than any other steps.
如果需要了解英國論文代寫費用,就來我們英國論文通AssignmentPass輔導網,點擊上方欄目列表,我們有代寫Essay、Assignment和Paper等各種服務等著你,客服24小時在線,歡迎諮詢!

相关的论文代写话题 . . .