本文講的是巴寶莉的戰略重點，巴寶莉目前的戰略重點是面向全球高收入群體。該產品具有良好的品牌形象(Cooper, Miller, and Merrilees, 2015)。為了增加產品銷量，有人建議該公司利用全球品牌形象。同質性應該是其零售體驗的結構。他們也有分銷渠道，戰略上的機動，以迎合消費者(庫馬爾，2007)。本篇論文代寫文章由英國論文通AssignmentPass輔導網整理，供大家參考閱讀。
Burberry currently focuses its strategy for the high-income groups all over the world. There is a general good brand image that is associated with the product (Cooper, Miller, and Merrilees, 2015). To increase the product sales, it has been recommended that the company leverages global brand image. Homogeneity should be structures in its retail experience. They also have distribution channels that are strategically maneuvered in order to cater to the consumers (Kumar, 2007).
The company has already focused its efforts to create this persona. It should create a special line of product and develop a marketing strategy specific for the country as well. It should not deviate from the core value and objective of the company nevertheless must also factor new marketing strategies for the different countries. In 2011, Blue label was exclusively launched for the Japanese audience (Kim and Mauborgne, 2015 ). It is recommended that the company creates similar strategies for emerging countries such as China (Songer, 2014). Key Flagship stores should have exclusive product range in order to entice more audience.
According to consumer survey data, it has been found that in the emerging markets there is newfound individualism (Songer, 2014). Burberry should launch key products that are developed to meet the requirements of the individuals in the emerging countries. It is recommended to create specific marketing strategies for Chinese, Indian and Middle Eastern markets. Sales revenue in the apparel industry has increased by 30% in the last few years in India (Gupta, 2014). There is 20% increase in the Luxury market sector in the Indian markets (Jayasankaraprasad, 2014). Youth demography of the Middle eastern countries has recently developed affinity to youthful brands that are chic and high quality.
Chinese markets have increasing disposable income of the people. By focusing on these markets, the company would boost more sales and increase profits (Gupta, 2014). One key factor that the company should safeguard against itself is to ensure that counterfeiting of products should be avoided. It has found to be pronounced in the emerging markets (Davis, 2014). Already the checkered pattern utilized by the company has been counterfeited. It needs to have an effective unique style that sets it apart from its competitors.
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