优步科技公司是一家跨国在线出租车公司，总部设在美国加州的旧金山。该公司一直在开发、营销和运营其移动应用，允许用户通过智能手机提交旅行申请(Sun和Edara 2015年)。这些请求随后被发送给Uber司机，后者一直在使用自己的汽车。在美国的市场上，优步的公司一直在交通网络公司的标签下运营。自2015年以来，该公司在全球300个城市和58个国家提供了服务。自从Uber推出以来，许多其他组织一直在模仿它的业务模式。这是一种被称为“uber化”的趋势。2009年，该公司被盖勒特坎普和特拉维斯卡拉尼克的名字所发现，同年6月，该公司也推出了这款应用。到2012年，该公司开始启用国际扩张(ger拉丁2015年)。在2014年，它被发现进行了拼车属性的实验，并进行了更新。根据Klout的排名，优步在2014年排名第48位，排名第48位。到2015年底，Uber的估值达到了625亿美元。优步的法律价值受到其他出租车公司和政府的挑战，声称它一直在使用没有驾照的司机，这是非法的和不安全的(Bonnell 2015年)。
Uber Technologies Inc. is a multinational online taxi dispatch venture business of America, having headquarter based in San Francisco, California. It has been developing, marketing and operating its mobile app, allowing the customers having smartphones for submitting a trip request (Sun and Edara 2015). These requests are then routed to the drivers of Uber who have been using their own cars. In the market of United States of America, the company of Uber has been operating under the label of Transportation Network Company. Since the year 2015, there has been an availability of its services in 300 cities and 58 nations across the globe. Since the launch of Uber, a number of other organizations have been copying the model of its business. It is a trend that has been termed as “Uberification”. The company was found in the name of UberCab by Garrett Camp and Travis Kalanick in the year 2009, and there had been a release of the app in June of the same year. By the year 2012, the company started to enable international expansion (Geradin 2015). In the year 2014, it was found experimenting with carpooling attributes and making the updates. According to the ranking by Klout, Uber was at 48th rank as the strong organization in the year 2014. By the late period of 2015, Uber had an estimated worth of 62.5 billion dollars. The legal value of Uber is challenged by other taxi companies and governments, alleging that it has been using drivers who do not have a license for driving and this is illegal and unsafe (Bonnell 2015).