论文代写:独立酒店与连锁酒店

论文代写:独立酒店与连锁酒店

通过集中查阅几篇文献,将利用从研究结果中分析信息的机会。对不同文章的观点进行对比和比较,然后是对该主题的个人意见以及其背后的基本理由。

论文代写:独立酒店与连锁酒店

Cabanas(2014)强调了连锁vs独立度假/spa的争论,指出酒店业主对连锁加盟的收益和成本的质疑越来越受到研究者、行业从业者和学者的关注(Cabanas, 2014)。然而,研究发现,酒店行业内的媒体和融资社区仍然有利于经营连锁酒店的业主。从文章中可以看出,虽然公众对连锁酒店的认知保持着更高、更强的支持体系和标准化,但是除了标准化之外,与连锁酒店类似的独立酒店也存在这种支持体系(McCracken, 2017)。研究发现,由于每个酒店企业都被认为是一个品牌,较大的酒店集团就会利用连锁这个词而不是品牌来呈现一个更具有集体识别性的连锁酒店。然而,酒店连锁一直致力于标准化,以便为顾客提供熟悉的经验,已经与连锁发展了一段时间(奥尼尔和卡尔贝克,2011)。要考虑的是连锁酒店保持标准化,而不是通过标准化获得竞争优势。这是在每个属性中,以消除涉及复杂和个性化决策的需要。因此,董事对整个连锁酒店所做的决策成为每个酒店的标准(Cabanas, 2014)。这与单体酒店相对比,从单体酒店经营者的角度来看,所有单体酒店的重点都是定制场所。这种情况一直存在,因为第三方管理人员凭借他们在独立报告和spa品牌以及较小品牌方面的专业知识,被用来识别客户的需求。这些需求都与酒店的具体属性相关联,为了提升独立酒店品牌的体验,必须满足客户的需求。

论文代写:独立酒店与连锁酒店

By focusing on reviewing several literatures, an opportunity of analyzing the information from the findings will be utilized. The contrast and comparison of the perspectives from different articles will be followed by the personal opinion on the subject along with the underlying justification behind it.

论文代写:独立酒店与连锁酒店

Cabañas (2014) highlighted the debate on chain vs independent resort/spa by indicating that questioning the benefits and costs of chain affiliation by the hotel owners has received increasing attention from the researchers, industry practitioners and scholars (Cabañas, 2014). However, it is found that the media as well as financing community within the hotel industry is maintained in favor of the owners that are operating chains. It has been identified from the article that while the public perception towards hotel chains are maintained to be possessing higher and stronger support system and standardization, the support system is present with the independent hotels similarly to chain with the exception of standardization (McCracken, 2017). The research has surfaced that since every hotel establishment is considered a brand, the larger hotel groups have utilized the word chain instead of brand to present a more collectively identifiable chain of hotels. However, the hotel chains have been focused towards the standardization in order to provide the customers with the familiar experience that has been developed with the chain over the period of time (O’Neill and Carlbäck, 2011). It is to consider that the hotel chain maintains standardization instead of gaining competitive edge through it. This is within each property for eliminating the need to involve in complex and individualized decision making. Therefore, the decisions that are taken by the directors for the entire hotel chain become standards for each property (Cabañas, 2014). This is in contrast with the individual hotels from the perspective of the individual operator of the hotel that the focus of all independent hotels is on customizing the place. This has been the case since the third party managers with their expertise in independent report and spa brands along with smaller brands are levered to identify the needs of the customers. These needs are associated with the specific property and the needs of the customers must be addressed in order to improve the experience of the independent hotel brand.