Crisis can be classified into immediate crisis, emerging crisis and sustained crisis. The immediate crisis is usually an imminent threat to the people. The emerging crisis is the crisis that is anticipated and solutions can be proposed to minimize the damages. Sustained crisis are found to linger on for many years with no real solution. Currently the company is facing 1% profit fall and 5% revenue fall. Forecast selling of the stock has also dropped in the subsequent weeks which are a result of this action. Lack of innovation and failure to close deals are mentioned as the root causes of failure of the company. The company should look for ways to improve this emergent crisis. This crisis for the company could become sustained crisis if it is not handled appropriately. Crisis can also be categorized into leadership, environmental, production and financial crisis. In this situation the financial crisis for the company has stemmed from the production issues. The employees were not able to meet the deliverables and the consumer demands. These have lead to the formation of an emerging crisis for the company. There should be a leadership developed and a change management fostered by the management to bring changes in the employee commitment of meeting deliverables.