Inductive reasoning is based on the detailed observations that the people make about certain issues. The aim of the inductive research is to enable the research to gain empirical generalizations and identify the relationships as it progresses through the research. Inductive research or reasoning is defined as a bottom up approach that is used for knowing in which the researcher develops it from the data that is collated. This is to understand the overall requirements of the consumer. The use of the online survey of one of the important tools is used to understand about the requirements of the current consumers. An online survey is a form of questionnaire that is used to target the audience to complete it over the Internet. Online surveys are used as a web form that is used with the database to collate and store the answers. Based on the answers that are collected from the participants, the statistical software is used to provide the people with the data analytic tool. For this particular research, the participants will be given access to a number of promotional offers and special offers on completion. A combination of choice answers and open-ended questions will be posted to the respondents. This is to make ensure that there is a comprehensive picture that can be gained by the researcher. An important aspect when conducting a research is to ensure that the ethics of research are maintained. The most important aspect of the research is the issues of consent. The people above the age of 18 years can legally give their own consent and their data will be used. There will be efforts done by the researcher to ensure that there is neutrality in the questions.