业务运营形成了西南航空公司的核心精髓。 人力资源部署在组织的每个部门，为客户提供高质量的服务。 每个业务活动都有人为干预，包括从飞机制造商租赁飞机的采购，产品定价和经营策略的制定。 因此，公司的员工或高级管理人员有可能进入欺诈性的商业行为，包括向行业内的其他玩家提供或接受贿赂（Merkert and Alexander，2016）。 相反，供应商无法适应技术进步和提供次优供应链解决方案。 航空公司业务充满了这些风险，包括西南航空公司在内的所有参与者都未能免于风险的实现。
Business operations form the core essence of South West Airline. Human resources are deployed in every department of the organization for providing high quality services to the customers. There is human intervention involved in every business activity including procurement of aircrafts on lease from air craft manufacturers, product pricing and business strategy formulation. Thus, there exists possibility that company’s employees or senior managers enter into fraudulent business practices including offering or acceptance of bribes to other players operating in the industry (Merkert and Alexander, 2016). On the contrary, suppliers fail to adapt to technological advancement and deliver sub-optimal supply chain solutions. The airline business is fraught with these risks and none of the players including Southwest Airline are spared from materialization of risk in future.