论文代写：互联网媒体
近年来，实施社交媒体营销(Thurman和Hermida，2008)似乎是一种流行趋势。研究发现，很少有学生关注YouTube(安瓦尔和Rehman，2013年)。然而，很多好处都被总结为使用YouTube来发起推广活动。YouTube是一种多媒体，用户可以上传、分享和观看视频，并通过大拇指上或下或发表自己的评论(Snelson，2011年)来评价内容。总的来说，YouTube可以对观点、思想和文化产生广泛的影响(博尔波尔等人，2012;Bachrach,2008)。这些引人注目的研究表明，UGC在YouTube上对用户的影响是空白的。因此，这项研究将通过调查消费者将如何受到YouTube上的UGC的影响来弥补这一空白。用户生成内容的一个可接受的定义是用户在在线社交媒体平台上生成的内容。用户在互联网媒体网站上发布的内容，包括产品评论、产品广告、照片、微博、视频，甚至是播客。这些内容是由用户为其他用户创建的，因此在市场营销环境中评估时，就会被“口碑”分类。由终端用户创建的内容，通常可以通过互联网连接到每个人，有时也可以被限制在付费用户的高级池中。人们已经注意到，在这两种方式中，用户生成的内容环境对产品和服务的营销具有很大的前景。
论文代写：互联网媒体
In recent years, it seems a prevailing trend to implement social media marketing (Hermida and Thurman, 2008). It was found that few students have focused on YouTube (Anwar and Rehman, 2013). However, lots of benefits have been summarized as for using YouTube to initiate promotion activities. The YouTube is a multimedia in which users are able to upload, share and view videos, and rate the content by giving it a thumb up or down or publishing their own comments (Snelson, 2011). In general, YouTube can widespread impacts on opinions, thoughts and cultures (Borghol et al., 2012; Bachrach, 2008). The striking studies reveal that there is an empty space about the influence of UGC on YouTube on customers. Thus, this research is to make up this empty space by investigating how consumers will be impacted by the UGC on YouTube. An acceptable definition of user generated content is that content generated by users on online social media platforms. The User generated content UGC presented on internet media sites incudes product reviews, product advertisements, photos, micro-blogs, videos and even podcasts. These are contents that are created by users for other users, and hence would fall under the ‘word of mouth’ category when it is evaluated in marketing context. Created by end users, the content is usually publicly available to everyone with an internet connection, or sometimes it could be restricted to premium pools of paid users. It has been observed that in either of these ways, the user generated content landscape holds much promise for marketing of products and services.
